• Intelligence
  • Strategy
  • Growth

Meta and Google ads that bring real enquiries

Market Now is a digital marketing agency for Indian businesses. We plan, run and track your ads, WhatsApp follow-up, CRM and SEO as one connected system, so you can see what your ad spend brings in.

Get a free marketing audit (opens WhatsApp in a new tab) Explore the Ads Playbook

Platforms we run

Where your buyers search, scroll and chat

Each platform meets your customer at a different moment. Whether you sell in Mumbai, Delhi, Pune, Central India or elsewhere in India, we give each one a clear job and route every enquiry to one place.

  • When they search

    Google Search and Maps reach people already looking for what you sell. In India, Search ads can also appear in English-language AI Overviews and AI Mode.

    • Google Search
    • Google Maps
    • Business Profile

  • When they scroll

    Facebook, Instagram, YouTube and LinkedIn build demand before people search; Meta ads also run on Messenger, Threads and Audience Network. Google is moving Display ads into Demand Gen, a campaign type that also covers YouTube, Discover and Gmail.

    • Facebook
    • Instagram
    • YouTube
    • Display
    • LinkedIn

  • When they are ready to talk

    Click-to-WhatsApp, click-to-Messenger and call ads connect people to your team straight from the ad. Ads in WhatsApp Status are being rolled out country by country.

    • WhatsApp
    • Messenger
    • Calls

Ten services, one growth plan

Use one service or several. We plan them together, so your ads, follow-up and operations work as one system.

See all 10 services

How we run paid ads

Five steps, in this order, every time

Meta’s and Google’s bidding systems learn from the conversions you send them, so measurement comes first. Each step links to the guide that covers it.

  1. Setup and tracking

    Your own accounts, then Meta Pixel plus Conversions API (server-side, so fewer leads go unrecorded) and GA4 key events (the actions counted as results), tested before any spend.

    Ads Setup & Tracking

  2. Campaign structure

    Ad set budgets (ABO) to test, Advantage+ campaign budget (CBO) to scale, and never more ad sets than the budget can feed.

    CBO vs ABO

  3. Creative and offers

    Reels, Stories, carousels and search ads built around one clear offer per audience, refreshed before people tire of them.

    Meta Ads: creative

  4. Retargeting

    Website visitors, video viewers and people who opened a form without sending it, each shown a relevant next step.

    Retargeting

  5. Optimise and report

    Weekly changes based on cost per lead and lead quality, and a plain-language review, typically monthly.

    Google Ads: reports

Budget structure

CBO or ABO? Budget first, then goals

Meta now calls CBO (campaign budget optimisation) Advantage+ campaign budget; ABO (ad set budget optimisation) is simply an ad set budget. Your weekly budget sets how many ad sets can learn; once it can support two or more, Meta says the right choice depends on your goals.

Ad set level

Ad set budget (ABO)

You fix what each ad set can spend.

  • Even spend while you test audiences or creatives
  • Fixed budgets per city, branch or product line
  • Different bid strategies or budget schedules per ad set

Campaign level

Advantage+ campaign budget (CBO)

One budget that Meta moves, in real time, to the ad sets with the best opportunities.

  • Less manual budget shuffling as you scale
  • On by default for Sales, Leads and App promotion campaigns
  • Read results at campaign level: some ad sets will get little spend, by design

A middle path also exists in accounts where Meta offers it: with ad set budget sharing, ad sets on daily budgets in a campaign without a campaign budget can share up to 20% of their daily budget.

Whichever you choose, a Meta ad set usually leaves the learning phase, the early period when results are less stable and usually cost more, only after about 50 results in the week after its last significant edit. So we size the structure to your budget and combine similar ad sets, as Meta advises.

Read the CBO vs ABO guide

A local business spending ₹30,000 a month

That is about ₹1,000 a day, or ₹7,000 a week. If a lead costs ₹250, Meta’s sizing formula, weekly budget ÷ (cost per result × 50), gives 7,000 ÷ 12,500 = 0.56.

That cannot carry even one ad set to 50 results a week, so we would run one campaign with one broad ad set and three to five creatives. With one ad set, CBO and ABO behave the same.

Retargeting

Bring back the people who almost enquired

Many people watch a Reel, visit your site or open a form, then get busy. Retargeting shows them a relevant next step.

Retargeting funnel Three stages. Ads reach new people in your area. Some of them engage by visiting your website or watching a video. Retargeting ads then bring these engaged people back until they enquire through a form, a WhatsApp chat or a call. Reach New people in your area Some engage Engaged Site visitors and viewers Retarget Enquire Forms, chats and calls
Funnel. Retargeting works on the middle layer: people who have already shown interest.

Meta calls these custom audiences; Google calls them “your data” segments. We build them from site visits, video views, social engagement, lead-form opens and customer lists, and exclude people who already bought.

On Google, targeting a customer list (Customer Match) needs a good policy and payment record, 90 days of account history and more than US$50,000 in lifetime spend. Smaller accounts can still use lists to exclude existing customers.

180 dayslongest look-back for a Meta audience of website visitors, or 2 years for website purchase eventsSource: Meta Business Help Center
100 usersactive in the last 30 days before a Google segment can serve on Search, Display or YouTubeSource: Google Ads Help

We keep it lawful. India’s DPDP Act 2023 and DPDP Rules 2025, now being phased in, require clear, specific consent and bar targeted advertising aimed at children. So we only use customer lists collected with consent, and no audience we build targets under-18s.

Read the Retargeting guide

Why Market Now

Our pillars in practice

Intelligence, strategy and growth are working habits you will see in how your account is run.

  • Intelligence

    Decisions come from data you can check: which ad, keyword and creative brought each enquiry, and which enquiries became sales.

  • Strategy

    An audit before any proposal, then one plan for Meta and Google that covers every stage, from first view to follow-up, with a budget and a success measure for each campaign.

  • Growth

    Ads, WhatsApp and your CRM are connected, so each enquiry is assigned an owner and a follow-up reminder, and fewer paid leads go cold.

What you can count on

  • You own every account. Ad accounts, pages and tracking are set up in your business’s name, and we work through access you can remove.
  • Your ad budget goes to the platform. Meta and Google bill your business directly, with GST.
  • Reports you can read. Spend, leads, cost per lead, lead quality and next changes, in plain language.
  • AI where it helps. Business-specific chat assistants that answer, book and qualify, then hand over to your staff.
Closed-loop lead flow An ad on Meta or Google brings an enquiry through a form, a WhatsApp chat or a call. The enquiry goes into the CRM with an owner, a stage and a reminder, and ends as a sale won or lost. That outcome is sent back to Meta and Google, which feeds the next round of ads. Ad on Meta or Google Reel, search ad or video Enquiry Form, WhatsApp chat or call CRM follow-up Owner, stage and reminder Sale, won or lost Sent back to Meta and Google
Closed loop. CRM outcomes go back to Meta through the Conversions API, and to Google as offline conversions uploaded through Data Manager, which enhanced conversions for leads match to the ad click. Both platforms can then learn which enquiries become customers.

Industries we serve

Every industry buys differently. These are the goals we plan around for each.

  • Real estate

    Site-visit bookings and qualified buyer enquiries, project by project.

  • Education and coaching

    Admission enquiries and counselling calls from parents and adult learners.

  • Clinics and healthcare

    Appointment requests from nearby patients, within health-ad rules.

  • Retail and showrooms

    Store visits, calls and WhatsApp questions from nearby shoppers.

  • Restaurants and hospitality

    Table bookings, direct room enquiries and festive-season footfall.

  • Manufacturers and B2B

    Dealer, distributor and bulk-order enquiries from the regions you can serve.

  • D2C and e-commerce

    Online sales with tracked return on ad spend and catalogue retargeting.

  • Professional services

    Consultation bookings from decision-makers through Google Search and LinkedIn.

Your industry not listed?

Tell us what you sell and where, and we will suggest which channels to start with.

Ask on WhatsApp (opens WhatsApp in a new tab)

Rules we plan around in India

  • Cities and radius, not PIN codes. Meta does not offer PIN-code targeting in India, so local campaigns use cities, regions or a 1–80 km radius around your address.
  • About the service, not the person. Meta does not allow ads that assert or imply a viewer’s personal attributes, such as a medical condition or a vulnerable financial status (for example, being in debt).
  • Verified finance advertisers. Meta and Google both verify finance advertisers before their ads can run in India: Google for financial-services ads, Meta for securities and investment ads.

How an engagement works

From first chat to monthly review

A typical engagement runs in six steps. Timings depend on approvals and how quickly access is shared.

  1. Free

    Audit

    A first review of your ads, tracking, website, Business Profile and follow-up, with a prioritised list of what to fix first. The in-depth Business Marketing Audit is a separate service that adds a written report and a prioritised action plan.

  2. Typically week 1

    Strategy

    A written plan: channels, campaigns, offers, budget split and the numbers that define success.

  3. Typically weeks 1–3

    Setup

    Accounts in your name, partner access, tracking, CRM and WhatsApp routing. See the setup checklist.

  4. Once ads are approved

    Launch

    Campaigns go live after tracking is tested. Meta says ad review typically takes up to 24 hours.

  5. Every week

    Optimisation

    We read cost per lead and lead quality, pause what is not working and back what is.

  6. Typically every month

    Review

    A plain-language report and a call: what we spent, what it brought in, what changes next.

Typical sequence, not a fixed schedule.

If you cannot see which ad brought a lead, you cannot improve that ad.

Market Now working principle

Running ads already?

The first review is free, with no obligation to hire us afterwards.

Free Audit (opens WhatsApp in a new tab)

About Market Now

Your Business Growth Partner

Market Now is a digital media and marketing intelligence company. We combine performance marketing with business consulting: data and automation to win customers, and plain commercial sense to decide what is worth doing.

The company is led by Managing Director Sameer Shrivastava. Every engagement starts with an audit and an honest conversation about your margins, capacity and sales process, because a neighbourhood clinic and a builder launching a new tower need very different plans.

Where we work

  • Mumbai
  • Delhi
  • Pune
  • Central India

We also work remotely with businesses anywhere in India.

  • Intelligence
  • Strategy
  • Growth
Who we are
Digital Media and Marketing Intelligence Co.
What we do
AI-Driven Marketing & Business Consulting
Managing Director
Sameer Shrivastava
Chat on WhatsApp (opens WhatsApp in a new tab) Call +91 75099 99919

Questions business owners ask us

How much does it cost to work with Market Now?

Pricing depends on scope: the services, platforms and creative involved. We send a written proposal after the free audit.

Your ad budget is separate and is paid directly to Meta or Google, which invoice your business with GST. To begin, ask for a free audit.

Do you work with businesses outside Mumbai, Delhi and Pune?

Yes. Our service areas are Mumbai, Delhi, Pune and Central India, and we also work remotely with businesses anywhere in India.

What is the minimum ad budget on Meta or Google?

Meta does not publish a single rupee minimum; it varies by objective and settings, and Ads Manager warns you when a budget is too low. A better check is Meta’s sizing formula: weekly budget ÷ (cost per result × 50) gives the most ad sets your budget can support. Below one, even a single ad set is unlikely to reach 50 results a week, so we run one ad set and, if needed, optimise for an action that happens more often.

On Google, Smart Bidding (Google’s automated bidding) is best judged over periods with at least 30 conversions, so small budgets need longer tests. Our CBO vs ABO guide shows the maths.

Do I need a website to run ads?

Not always. Meta’s instant forms and click-to-WhatsApp ads work without one, although an instant form still needs a link to your privacy policy. Most Google campaigns need a landing page; our Website Development service can build one.

Who owns the ad accounts, pages and data?

You do. Your Meta ad account is created inside your own business portfolio, because Meta does not let an ad account move to another portfolio later. Your Facebook Page, Instagram account, WhatsApp number and Pixel dataset sit there too, and we work through partner access that you can remove at any time.

Your Google Ads account and GA4 property stay in your name, and admins of your Google Ads account can unlink our manager account at any time. See how we set up accounts and tracking.

How soon will we see enquiries?

Campaigns go live once tracking is tested and ads pass review, which Meta says typically takes up to 24 hours. A Meta ad set then usually needs about 50 results in the week after its last significant edit to leave the learning phase, and costs are less stable until then.

We judge results over weeks, not days, and never promise a fixed number of leads.

Can you get our business the WhatsApp blue tick?

Nobody outside Meta can promise it. For WhatsApp Business Platform numbers, Official Business Account status is Meta’s decision, and you can only request it after meeting criteria such as 30 days on the Business Platform, business verification and two-step verification. On the WhatsApp Business app, the badge comes with Meta Verified, a paid subscription, where eligible.

We prepare what Meta asks for and tell you honestly where you stand.

Are AI chatbots allowed on WhatsApp?

Yes, when they serve your own customers. Since 15 January 2026, Meta’s WhatsApp Business Platform terms bar AI providers, such as general-purpose AI assistants, from using the Business Platform when AI is the main thing they offer, except in a few markets where the law requires Meta to allow it. Business-specific assistants that answer questions, book appointments and qualify leads are allowed, with a clear route to a person.

That is the kind of chatbot and AI agent we build.

Free marketing audit

Let’s turn your ad spend into real enquiries

Send us your business name and city on WhatsApp. We will look at your ads, tracking and lead follow-up, and suggest clear next steps.

Chat on WhatsApp (opens in a new tab) Call +91 75099 99919 Send an enquiry

Pricing depends on scope. Your ad budget is paid directly to Meta or Google.